Go Utes!
Go Utes!
Go Utes!

Utah Athletics, the Downtown Alliance, the Mayor's Office, the Utah Sports Commission, EDCUtah, and Visit Salt Lake are joining forces to create The Red Movement. The Red Movement is designed to encourage community involvement from local businesses, fans and families in a variety of different events. The Red Movement will create a stronger sense of community pride, a college town feel and showcase Salt Lake City to our guests from the west.

It's time to unite Salt Lake City, the "Home of the Utes" as we begin competing with some of the greatest cities and Universities in the western United States. Show your Utah Pride by joining The Red Movement.

The Red Movement events:

Unight is a pre-game day experience for fans, families, and visitors alike, to kick off the 2012 Utah Football season. The Unight Parade and pep rally will take place at the Gateway Friday, September 14 starting at 6:00 pm with a parade down the Gateway mall. The parade will conclude on the Olympic fountain with a pep rally to kick off the Utah/BYU weekend. Show your Utah spirit with the Utah Marching Band, Cheer Squad, Dance Team, Swoop, and members of various Utah Athletic Teams as Utah takes on BYU Saturday, September 15. The fan experience will include face tattoos, balloons, posters, and much more. Unight activities are free and fun for the whole family.

As the pep rally concludes, head to your favorite downtown shops, restaurants and entertainment venues to take advantage of Unight specials.

The dates of the UNight pep rallies at The Gateway are:

For more information go to TheRedMVMT.com.

The Paint The Town Red contest is designed for local businesses to participate in turning Downtown Salt Lake City into the "Home of the Utes". Every fall, during the Utah football season, downtown businesses are invited to join in the Paint the Town Red contest by decorating their business or storefront in Ute graphics and décor for the duration of the football season. Winners receive cash prizes, Ute merchandise and game tickets. This contest gives downtown businesses the opportunity to show support for the U and offers another great incentive for Ute fans to patronize their business in support of the U. The Paint the Town Red contest also gives downtown a fun college-town atmosphere and tells visitors that the University of Utah is Salt Lake City's 'team. For more information visit TheRedMVMT.com

Your go-to information source for all The Red Movement action can be found at TheRedMVMT.com. TheRedMVMT.com has a calendar of events, where to eat and drink, deals and discounts, driving directions, how to get around and much more. TheRedMVMT.com is a mobile-friendly website that can be accessed by smart phones for on the go purposes.

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